Employees and employers aren't aligned when it comes to what attracts and retains workers, according to a new study.
Job security is the second most important reason employees join a company and the fourth most important reason they stay, according to a survey by benefits consulting firm Towers Watson & Co.
However, employers didn't rank either of these factors as important attraction and retention drivers, according to the survey, which polled 32,000 employees.
Not surprisingly, fewer than half of employees in the survey said their company does a good job when it comes to attracting and retaining workers.
Part of the reason for the misalisgnment: employers — and, to some extent, employees — simply don't value the traditional employer-employee social contract, in which employees would be expected to stay at one company for as long as 30 years.
Replacing this model, some experts have said, is what LinkedIn founder Reid Hoffman has termed "tours of duty," where employees spend a fixed-length at many companies over the course of a career.
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