Survey: Health Care Pros Increase Use of Social Media in Job Search

San Diego — Nov. 12

Clinicians are becoming more discerning in the tools they use to manage their job search as they home in on the most effective job search sources, increase their use of social media for finding jobs and optimize their online footprint, according to a new survey by AMN Healthcare.

The use of social media for job searching in the health care industry has nearly doubled since first measured in 2010, with 42 percent actively engaged, the survey said.

Health care professionals are using social media to look at job postings, research companies and determine whether they know anyone that could assist in their job search.

Additionally, more than twice as many health care professionals now receive mobile job alerts than in 2010, the survey said, and those who do are reporting success getting interviews and job offers, especially those who have opted-in to receive alerts from recruiters.

Health care professionals do differ widely in their use of social media and mobile devices though, with physicians ranking least likely to use social media in a job search and pharmacists ranking the most likely.

Overall, health care professionals appear to be using significantly fewer resources to look for a job than in prior years, with almost all sources decreasing in the 2013 survey. The most frequently cited sources for job searches were direct contact (62 percent), online job boards (60 percent) and referrals (51 percent). Meanwhile, the three most effective sources — those that resulted in a new job — were direct contact, referrals and “recruiter found me.”

Other Key Findings:

Approximately 50 percent of clinicians enhanced their social profile information and about one-third say they have refrained from posting negative content.

Healthcare professionals said that if they could choose only one general social media site for career purposes, that site would be LinkedIn (58 percent), Facebook (24 percent) and Google+ (10 percent). This represents a significant decline year over year for Facebook as the one site of choice, with an equally significant rise in choosing LinkedIn.

Clinicians and physicians chose MedScape (39 percent) as their one favored health-care-related social media site for career purposes, followed by AllNurses.com (10 percent) and Nurse.com (8 percent).

Approximately half of clinicians said they use social media to look for job postings. Approximately 40 percent use it to research a company; one-third use it to see if they know someone that can help in their job search; less than 20 percent use it to reach a recruiter; and approximately 10 percent use it to reach out to the HR department.

Source: AMN Healthcare