HR, Sales Functions Need to Catch Up With Big Data

New York — Oct. 23

Human resources and sales are seen as lagging in analytical skills when compared with other organization functions, according to a study sponsored by American Management Association, or AMA.

The survey, “Conquering Big Data: A Study of Analytical Skills in the Workplace,” looked at how prepared organizations are to compete in an age of big data. It drew nearly 800 respondents from more than 50 industries. Among other issues, participants were asked to assess the analytical skills of their employees by corporate function.

With a combined 58 percent rated as advanced or expert, finance’s analytical strength was rated highest followed by the executive team with 51 percent, the study showed. Trailing five other functions, HR and sales had just 27 percent and 34 percent respectively rated as advanced or expert in such skills.

The study was sponsored by AMA and conducted by the Institute for Corporate Productivity.

Source: American Management Association