Philadelphia — Oct. 3
Corporate Responsibility Magazine, in conjunction with Allegis Group Services, announced on Thursday the findings of the publication’s annual corporate reputation survey, which found that 69 percent of Americans would not take a job with a company that had a bad reputation — even if they were unemployed. This is a six percent decrease from 2012.
In advance of its annual COMMIT!Forum on Oct. 8-9 at New York Marriott Downtown in New York, CR Magazine commissioned a poll of more than 1,000 employed and unemployed Americans to gain insights into how both corporate reputation and transparency can influence job decisions.
Of the people surveyed who were currently employed, more than half (62 percent) would take a job with a company that had a bad reputation if they were offered more money. This number has increased by four percent year-over-year.
Subsequently, the average percentage increase in salary that it would take to entice Americans’ decision to work for a company with a bad corporate reputation has decreased. While the majority in 2012 said they would require more than double their salary to consider the move, the majority in 2013 said they would require between a 50 to 100 percent increase.
Year-over-year findings also showed that salary and location factor into Americans’ decision to move to a company with a bad corporate reputation. In 2013, those surveyed making $100K or more required the most money to consider a move to a company with a bad reputation. In 2012, those making $35,000 or less required the most money to consider a move to a company with a bad reputation. Individuals that would consider taking these jobs in 2013 lived most frequently in the Northeast (64 percent) and West (64 percent).
In contrast, the vast majority (84 percent) would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. In both 2012 and 2013, most people would only require a 1 to 10 percent salary increase to consider such a move, and fell between the $75,000-100,000 salary ranges.