How Men, Women Differ in Choosing Employers

Atlanta — July 15

Although salary and benefits rank as the biggest draw for both men and women when it comes to choosing an employer, significant gender differences exist when it comes to defining other elements of picking a place to work, according to a recent survey by Randstad US.

Women want a prime location: Location is important for women workers, with 44 percent of female respondents choosing that as an important employer attribute compared to 35 percent of men.

Men want career progression opportunities and financially healthy companies: When choosing to work for an employer, 42 percent of men look for opportunities to advance versus 36 percent of women. Additionally, the financial health of a company is very important to male respondents, according to the survey.

Work-life balance continues to be a top concern for women: Nearly one-in-four women respondents chose workplace flexibility as an important employer attribute, compared to just 26 percent of men.

The survey was based on perceived attractiveness of companies among 7,000 students, employed and unemployed workers between the ages of 18 and 65. Samples were based on national demographics with a slight emphasis on respondents aged below 40, as potential jobseekers, or those most likely to be in the job market, were the target audience of the survey.

Source: Randstad