Survey: Most Executives Willing to Negotiate Starting Compensation

Menlo Park, Calif. — May 14

Talented professionals who accept an initial job offer may be leaving money on the table, a new survey by the Creative Group suggests.

More than six in 10 (63 percent) advertising and marketing executives interviewed said they are at least somewhat willing to negotiate compensation when extending a job offer to a top candidate, versus 28 percent of respondents who are not.

The national survey was developed by the Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm.

Source: The Creative Group