Edelman Launches Index to Measure Engagement

New York — Oct. 29

Edelman has announced the launch of its Employee Engagement Connections Index, a tool designed to help companies understand the strength, quality and drivers of three key elements of employee connections that are vital to business success: employees’ connection to their company, employees’ connection to their colleagues and employees’ connection to the outside world.

The index is derived from the aggregated analysis of three distinct data sets: A short and targeted employee survey to measure current attitudes, opinions and behaviors; an independent analysis of employee behavior to see how actual behavior matches self-reported behavior, including an analysis of employee activity on company-related social media sites, and in on and off-line exchanges of information with each other and their colleagues; and a comparison to Edelman’s just-in-time employee engagement benchmark.

The results of the index are reported back on a virtual dashboard that allows executives to examine the strength of their employee connections compared to best practices and company objectives and to evaluate performance across geography, line of business and type of employee.

The index also aims to contain options for companies to take advantage of mobile technologies, whether company- or employee-supplied.

The theoretical underpinning of the index is formed by nearly a year of research and analysis that led to Edelman’s new approach to the employee engagement services it offers clients.

Source: Edelman