Survey: Poor Candidate Experience Can Adversely Affect Bottom Line

Chicago — June 20

Despite high unemployment, 56 percent of employers who recruited new employees in the last year reported that a candidate rejected their job offer, according to a recent survey by CareerBuilder.

What’s more, the experience a candidate has with an employer from the start plays a critical role in whether that candidate will ultimately accept a position. One-in-seven job seekers (15 percent) reported having a worse opinion of the employer after they were contacted for an interview.

A new study from CareerBuilder shows how employers may be losing out on talent — and business — if someone has a bad experience applying for a job with their company.

CareerBuilder’s new Applicant Experience study tracked the experiences and opinions of more than 800,000 workers across industries who applied to jobs from June 1, 2011 to April 30, 2012. The research was designed to dispel popular myths around recruitment and help keep candidates better engaged.

Myth: The failure to acknowledge a job application won’t impact the company.

Fact: CareerBuilder’s study found 44 percent of workers who didn’t hear back from an employer when they applied for a job said they have a worse opinion of that employer. In a separate study, 32 percent reported they are less likely to purchase a product from a company who didn’t respond to their job application.

Myth: What happens in the recruitment process stays in the recruitment process.

Fact: Bad experiences can go viral or at least spread throughout someone’s personal network.
Three-in-four workers — 78 percent — said they would talk about a bad experience they had with a potential employer with friends and family. Seventeen percent said they would post something about their negative experience on social media and six percent said they would blog about it.

Myth: Just hearing from an employer in a tight job market is enough to keep the candidate’s interest.

Fact: First impressions can sometimes cause job seekers to eliminate the employer from consideration altogether. When asked to assess the recruiters who contacted them, 21 percent reported that the recruiter was not enthusiastic about his/her company being an employer of choice. Seventeen percent didn’t believe the recruiter was knowledgeable and 15 percent didn’t think the recruiter was professional.

Myth: The top reason why workers apply to a job is salary.

Fact: What will initially pique the candidate’s interest in applying is often tied to proximity, perception of the company, industry and growth opportunities. Location was the number one reason candidates submitted an application (45 percent), followed by desirable industry (33 percent), reputation of the company (25 percent), interesting assignments (23 percent) and advancement opportunities (22 percent). While competitive compensation is important, it ranked sixth for why candidates said they applied to a job.

Myth: The top reason why workers don’t apply is content in the job posting.

Fact: Good content in a job ad is critical, but technical issues are more often the culprit behind workers dropping off from applying to a job. Workers cited a link that wasn’t working and computer/Internet problems as the top reasons for not applying to a job. The application being too lengthy rounded out the top three.

Source: CareerBuilder