Survey: Most Companies to Pick Up Recruiting in 2012

Chicago — April 30

Corporate recruiting is moving into high gear, with two-thirds of HR professionals reporting that they have “extensive” or “moderate” plans for hiring in 2012, according to the 2012 Allied Workforce Mobility Survey.

Larger companies — those with more than 10,000 employees — are the most bullish, with 80 percent planning for “extensive” or “moderate” recruiting.

Further, most HR professionals do not see significant obstacles to relocation in today’s economic environment. Only 6 percent believe that today’s workforce is not willing to relocate, and most believe it is “highly mobile” or “somewhat mobile.” Fifty-nine percent reported that the current economic context has had “no impact” on their ability to recruit and hire, the survey said.

Sponsored by Allied Van Lines, the 2012 Allied Workforce Mobility Survey captured the voice of 500 HR professionals on critical topics related to workforce mobility. The first set of results addressed recruiting and relocation. Other results will follow May 21 and June 11.

The survey results suggest a busy recruiting environment in 2012, with several areas of concern, including high unemployment and a soft real estate market.

And not all companies are ready for this challenging environment, according to the survey. HR professionals identified weaknesses — or areas for improvement — in many recruiting and relocation programs.

Many companies lack confidence in their recruiting programs. Fifty-two percent of HR professionals say their recruiting programs are only “somewhat successful.”

The overall rate of recruiting success is not as high as it could be. Even “highly successful” recruiting programs lose one in four choice candidates, and companies in the bottom quartile lose about one in two.

Recruiting incentives, including benefits packages, could be stronger at many companies. HR professionals have low confidence even in the incentives they rank the highest. Only 27 percent rate their health care plans a “5” (on a scale of 1 to 5, with “5” being strength and “1” a weakness), and they rate all other incentives even lower.

Relocation packages do not address some key areas, like spousal employment support, which only 2 percent of companies cover in any form.

Companies are not using all the recruiting tools that they could. While “highly successful” recruiting programs make use of a wide range of resources, “somewhat successful” programs scarcely tap into internal recruiters, external recruiters, career fairs or events and social media.

Taken together, the survey suggests many opportunities for differentiation among companies heading into a competitive recruiting period.

Best-in-class companies are usually larger. They spend more, recruit and relocate more, and cast their nets more widely geographically, according to the survey.

Yet best-in-class companies are also found among companies with revenues under $1 billion or even under $100 million. About one-third of companies in these categories are best in class in recruiting, according to HR professionals who rated their own programs.

Source: Allied Van Lines Inc.