London — March 20
Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind a new recruitment drive across the country to fast track 300 young people into employment in the U.K.
Spearheaded by advertising trade body the Institute of Practitioners in Advertising (IPA), this initiative has the backing of the government with Ed Vaizey, minister for culture, communications and creative industries championing it.
Called the “Creative Pioneers Challenge,” applications open March 20 and anyone aged 16 and up can enter. Deadline for entry is noon April 27.
Successful applicants will begin work in September in a variety of roles as apprentices or paid interns in television and film production, gaming, digital technology, Web design and analytics, social media, media planning and buying, creative services, marketing communications and advertising.
Further, budding entrepreneurs with a strong creative business idea can also apply, and if selected will get access to the best in the business and support to get their idea off the ground via office space, mentoring or investment.
The Creative Pioneers Challenge marks the latest phase of Nicola Mendelsohn’s IPA presidential agenda. It is being supported by sector skills council Skillset, and in partnership with the U.K.’s urban media brand Metro, which will be running a four-month editorial and promotional campaign in 50 cities around the U.K.
Shortlisted candidates will take part in a “speed dating” event with companies offering placements, and the winning candidates will be announced at the end of July.
Source: The Institute of Practitioners in Advertising