3 Define culture broadly, rather than seeing
it only through the company lens.
3 Respect customers’ and employees’ cultural beliefs.
3 Recognize the complexity in language
and image interpretation.
3 Facilitate communication and learning between
businesses and the communities they serve.
3 Collaborate with the external community as well
as the customer base to define and address needs.
3 Work closely with community and cultural groups
to implement programs and provide products and services that meet their needs.
3 Develop more effective ways to hire and train staff.
3 Make culturally competent behaviors
the norm in the organization.
3 Improve communication, including an
awareness of accent and language barriers.
3 Motivate workers through the accurate cultural
interpretation of desires and behaviors.
3 Evaluate culturally diverse applicants
and employees through a better understanding of presentation styles, behaviors and language facility.
3 Increase harmony and comfort in the workplace through an understanding of others’ motivations and perspectives.