How do you create a constructive culture — one that is proven to drive engagement, quality, profitability and sustainability? Award-winning professor and executive Dr. Robert A. Cooke was one of the first to quantify the concept of organizational culture after his breakthrough revelation that the cultural norms that emerge in organizations often reward and encourage counterproductive behaviors and detract from effectiveness. Since then, and for the past 30 years, Cooke has dedicated a large part of his research agenda to gathering data on thousands of organizations via his respected Organizational Culture Inventory. These data focus on the strength of constructive versus defensive cultural norms and expectations, the levers that drive these different norms and their impact on performance. In this webinar, you’ll learn about Cooke’s widely cited model of how culture works as well as what you can do to create a constructive culture and an effective talent management system. Get everyone moving in the right direction with actionable information.
Robert A. Cooke
CEO and Director, Human Synergistics International, and Associate Professor Emeritus of Management, University of Illinois at Chicago Human Synergistics International
Dr. Robert Cooke specializes in the development and validation of surveys used for individual, group and organization development. His surveys include the Organizational Culture Inventory, Organizational Effectiveness Inventory, Leadership/Impact and Group Styles Inventory. These instruments have been translated into numerous languages and used throughout the world for organizational development and research purposes. Cooke personally has used his materials with hundreds of organizations, including GE, Motorola, Ford Motor Co., the U.S. Department of Defense and Cinergy. At the University of Illinois and previously at the University of Michigan, Cooke has directed numerous research projects on management, organizational change and the ethics of human subject experimentation. His research has been supported by such agencies as the National Science Foundation, the National Center for Health Services Research, the National Institute of Education and the National Commission for the Protection of Human Subjects. He has also conducted applied survey research projects for various corporations and government agencies.