Build Your Brand Step By Step

Improved relationships and communications within teams have significant impact on employee engagement, by building trust and goodwill. The long-term benefit of the branding and team-building process is that it creates new ways for an employer to stand out in the minds of the top performers who possess the skills that are most in demand in a competitive business environment.

Sharon Birkman Fink is president and CEO of Birkman International Inc., developer of The Birkman Method leadership and team development tool. She can be reached at

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